Digital Marketing : a) Introduction to Digital Marketing b) Search Engine Optimization c) Pay per Click or Search Engine Marketing d) Email Marketing e) Social Media Marketing 1 f) Digital Display Marketing g) Mobile Marketing h) Website Analytics i) Planning Integrated Digital Marketing Campaigns Digital Technologies and the Internet have dramatically changed the way that businesses identify, communicate with, and sell to customers, as well as changing the way businesses manage ongoing interactions with consumers and the wider public. The rapid replacement of traditional media by social networking sites, mobile applications, blogs, and video sharing sites has created an urgent demand for professionals who can think innovatively about how to capture and capitalise on the opportunities of an enormous audience through digital channels. Marketing professionals, in particular, must have an in-depth understanding of digital tools and techniques that permeate all aspects of the interaction with customers.
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