What kind of FB users data, and how Facebook/Cambridge analytica used it?

Past a week, people have lot of questions on what type of fb users data was used by cambridge analytica and how it can be used in manipulating user's mindset to win the 2016 elections in USA. Hope this article clarifies on this data can target users psycology.

While you create a new account in facebook, it asks for some basic details like : Name, Date Of Birth, Gender, Mobile number, Email.

Then, People now a days share all their personal information/happenings in daily life via facebook posts.

Facebook has all the collection of your personal information like :

1. which groups you joined in,

2. what kind of posts you enjoy more.

3. how you react to other posts.

4. what posts/pages you are more interested in.

5. number of likes and what are you liking more.

6. number of dislikes and what are you disliking.

7. Personal info about your education, native place, current living city/town.

8. How many and who and all friends you have.

9. Your activities like the ads you click, the videos and images you watch, your discussions in the groups, the pages you liked, everything about your daily fb spending time.

There are some third party apps , for which we log in or register through facebook. By this, Indirectly you are giving permission to the, to collect all your personal information as well as your friends personal information, interests and all.

So here, one of the third party app was ‘thisisyourdigitallife’, a personality test, developed by Aleksandr Kogan. All the above mentioned data was grabbed or used by this application. Nearly 270,000 people downloaded this app, logged in with their Facebook credentials and it gathered their data and data about their friends, and then Kogan passed/sold the data to Cambridge Analytica, data firm.

Now, as they know what the people likes/dislikes and what are their preferences, they will run wrong campaigns in order to target and change the people’s mindset which shows results in the votes.

According to the reports, this was the scandal happened in 2016 USA elections, in which trump was won.

How to prevent the third party apps from accessing your data?

Well, that is easy!!!!

On the Facebook home page, go to Facebook settings, then visit “apps,” and now check the number of apps that are linked to your Facebook account. You can remove the apps from the list, if you wish they must be blocked.

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27-03-2018 08:00 pm