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22Mar,2018
Facebook/Cambridge Analytica Data Breach
Over the weekend, both The New York Times and The Observer UK published reports alleging London-based data analytics firm, ’Cambridge Analytica’ harvested the Facebook profiles of ‘’50 million users” unlawfully, in order to hypertarget voters in US and UK elections and political activities. The firm has worked to convince voters to vote for Trump in the 2016 US presidential election, as well as to vote yes in the UK Brexit Leave campaign.
The reports were based on Christopher Wylie, a key figure behind Cambridge Analytica formation who informed about this unlawful activity.
How Cambridge Analytica gained access to the data?
According to the media reports, Cambridge Analytica beginning in 2014 obtained data on 50 million Facebook users via means that deceived both the users and Facebook.
The data was harvested by an application developed by a British academic, Aleksandr Kogan, Some 270,000 people downloaded the application, called ‘thisisyourdigitallife’ and logged in with their Facebook credentials, according to Facebook. The application gathered their data and data about their friends, and then Kogan passed the data to Cambridge Analytica.These allegedly formed the framework for how Cambridge Analytica then hyper targeted consumers in some of its political work.
How has Facebook responded?
Facebook has said that while the data was obtained by Cambridge Analytica legitimately, it claimed that Kogan "lied" to the social media platform and violated its policies in transferring the data.
Facebook banned Kogan's app in 2015 and ordered all parties he had given data to, including the consultancy, to destroy it. Recent reports surfaced suggesting that this data was not destroyed. Nonetheless, Cambridge Analytica argues it did delete the data when it was told to.
"The entire company is outraged we were deceived. We are committed to vigorously enforcing our policies to protect people's information and will take whatever steps are required to see that this happens," Facebook said in a statement released Tuesday. The social media giant added its senior executives would continue to "work around the clock to get all the facts.”
Facebook's shares tumbled more than 9 per cent in the past week, losing US$60 billion (S$79 billion) of its stock market value since the scandal broke.
Find here for more Information on this,
https://digiday.com/marketing/cambridge-analytica-scandal-advertisers-rethink-facebook-data/
https://www.nytimes.com/2018/03/21/technology/users-abandon-facebook.html
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22-03-2018 06:54 pm
